Friday, August 22, 2014

GOP Sees Latino Model in Pearce, NM-2; Dems See Opportunity

When Republicans began looking for ways to win over some of the Latino vote they so badly lost in the 2012 presidential race, their national party chairman pointed to a congressional district that spans the southern half of New Mexico.

The massive and rural district that extends to the Mexico border is something of a rarity these days: The predominantly Latino area is represented a white, conservative Republican. His name is Steve Pearce. In 2012, he garnered over 40 percent of the Hispanic vote, according to various reports, while Mitt Romney won just 27 percent nationwide.

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